Instant messaging feels fast and personal. Improve customer service: Most customers prefer messenger to phone calls or email when they need help from a brand.

Now that customer experience is a top differentiator for brands it pays to give your customers the interactions they’re looking for.

How companies use Facebook Messengerįacebook Messenger is a powerful component in a social media engagement campaign. These connections lead to advocacy from happy clients and even brand ambassadors.

Earns 15 times more engagement than most adsįacebook Messenger gives companies another way to develop personal connections with their audience.

Appeals to 73% of customers – more than email (61%) or phone (44%) support.

Resolves issues faster – within an average of 42 seconds.

Used correctly, Messenger improves your customer service solutions and boosts loyalty among your audience.

Tap the GIF icon to send moving images or animationsįacebook Messenger is a way for companies to start conversations with their target market.

Tap the smiley face icon to send “stickers.”.

Tap the photo icon to send photos or videos.

Just tap on the “compose” button and choose the person you want to communicate with to get started: Using Facebook Messenger is just like any other instant messaging app. In 2017 Messenger reached 1.2 billion users. The tool also works with the Apple watch. The Facebook Messaging app is available on desktop and through Android or iOS downloads. You don’t have to be a Facebook account holder to use Facebook Messenger. Though Facebook Messenger is owned and managed by Facebook, the app is separate to the social platform. Facebook launched Messenger in the Summer of 2011, after acquiring a messaging app named Beluga. More than just a mode of consistent communication, Facebook messenger also gives companies ways to deepen their relationships with clients. Facebook Messenger is an instant messenger service owned by Facebook.

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